About me

I’ve always moved between design and technology. I studied computer science before moving deeper into design, which means I naturally think about both how an experience feels and how it can actually be built. Over the years, I’ve worked with startups and software companies on digital products, brand identities, motion explainers and design systems, often taking projects from an early idea through to a finished experience.

What I enjoy most is making complicated things easier to understand without stripping away their personality. I like working across disciplines, whether that means shaping a product flow, animating an idea or developing a visual system. I recently completed my Masters in Integrated Design in Dessau, Germany, where I explored more critical and research-led ways of working alongside my professional practice.

When I’m not designing, I’m usually taking pictures; of people, architecture, nature, or honestly anything that catches my attention at this point. I also enjoy discovering new music, reading, travelling, exploring new cities and touching grass every now and then.

I’ve always moved between design and technology. I studied computer science before moving deeper into design, which means I naturally think about both how an experience feels and how it can actually be built. Over the years, I’ve worked with startups and software companies on digital products, brand identities, motion explainers and design systems, often taking projects from an early idea through to a finished experience.

What I enjoy most is making complicated things easier to understand without stripping away their personality. I like working across disciplines, whether that means shaping a product flow, animating an idea or developing a visual system. I recently completed my Masters in Integrated Design in Dessau, Germany, where I explored more critical and research-led ways of working alongside my professional practice.

When I’m not designing, I’m usually taking pictures; of people, architecture, nature, or honestly anything that catches my attention at this point. I also enjoy discovering new music, reading, travelling, exploring new cities and touching grass every now and then.

Tools I use

  • figma logo logo.dev

Experience

2025 — Present

PHONT

Werkstudent - UX Designer & Animator

Owned the full product lifecycle of an expressive captions plugin for Adobe Premiere Pro. From user interviews and Figma design to AI-assisted development, After Effects animation, live user testing, and launch.

2022 — 2024

Astera Software

Creative Lead

Led the creative team across UX, motion, and brand for a data management software company. Designed product UI, produced motion explainers, and drove a rebrand that grew social following by 40%. Outstanding Performer 2023.

2021— 2022

Sprout Tech

Creative Designer

Built the brand identity system from scratch and managed social content strategy, lifting customer engagement by 15%.

2020 — 2021

ViralAd

Digital Design Associate

Designed digital marketing assets across web, social, and display. Led rebranding projects and built a structured asset library that cut resource overhead by 20%.

Education

2024 — 2026

MA Integrated Design (MAID)

Hochschule Anhalt, Germany

Exploring user-centered design, design thinking, and sustainability, deepening the strategic side of a practice that has always been instinct-first.

2019 — 2023

BSc Computer Science

Institute of Business Administration, Karachi

This gave me the technical depth to understand how products are built, and the systems thinking that I bring into every design decision today.