The identity is built around the idea of multiple layers forming one complete stack. The master symbol combines overlapping geometric layers to represent data moving through connected stages, while each product logo adapts the same structure with an icon related to its specific function, from reporting and pipelines to API management, governance and data preparation. A consistent blue palette, soft gradients and simplified geometric forms create continuity across the family without making the individual products feel identical. Together, the system works as both a unified master brand and a flexible set of product identities across software interfaces, application icons and marketing materials.