Luminar
Renewable Energy Brand
Luminar is a renewable energy identity designed to make clean technology feel optimistic, accessible and forward-looking. The brand combines a radiant symbol, clear typography and a bright visual system to express energy, progress and positive change.
Client
Luminar
Year
2024
Industry
Clean Technology
Turnaround time
1 weeks

The identity is built around a circular mark formed from radiating shapes, suggesting sunlight, energy generation and movement from a shared centre. Its open geometry gives the symbol a sense of continuous output, while the clean wordmark keeps the brand grounded and approachable. Electric green serves as the primary colour, creating a direct connection to renewal and sustainability, supported by blue, white and deep charcoal for contrast and flexibility. Across digital interfaces, stationery, environmental graphics and printed materials, the system uses enlarged symbol patterns, structured layouts and generous space to create a brand that feels modern, energetic and confident without relying on the conventional visual language of the energy sector.






